Banking API Use Case Series - Make your bank a finance hub for small businesses
APIs open new opportunities to integrate offerings into day-to-day financial management
Business customers with at least one integration into their bank account are less likely to switch accounts and more likely to open multiple business accounts and seek other bank products.
But small businesses are also ready to switch banks if they find a better solution or a greater range of products that meet their business and financial needs. Banks are using APIs to create marketplaces for small and medium enterprises and generate revenue from partners that pay to be part of the marketplace platform.