How do you get from A to B2B? Evolve your digital payment platform

Evolve from a basic payment provider into a multi-service B2B platform

As digital wallets around Asia Pacific rapidly evolve from consumer-first platforms into comprehensive B2B financial ecosystems, payment wallet companies and fintech players risk being left behind. 

While a digital wallet serves the basic needs of many micro, small, and medium enterprises, it no longer offers a significant competitive advantage. Without hyper-personalised engagement, real-time communication, and frictionless integration, a digital wallet is a basic offering, not an opportunity to grow.

So, how do you go from basic to (much) better?

Unlock B2B growth for digital payment wallets with Axway Amplify Engage

Adopting Axway Amplify Engage allows you to quickly evolve from a basic payment provider into a multi-service B2B platform. Amplify Engage is a powerful accelerator that enables omnichannel API-driven engagement and offers financial access, automation, and intelligence to hundreds of thousands of underserved enterprises.  

Evolve and innovate with Axway Amplify Engage

Where could an Axway-enabled B2B platform take you? How can you not only attract more clients but also enable them to grow?

Start here: 

• Simplify merchant onboarding and automation with streamlined sign-ups, digital KYC, and service provisioning using API connectors for API discovery and traceability.
• Enjoy scalable campaign management so you can target specific SME segments with offers, finance tools, or incentives, track responses, and automate follow-ups.
• Help digitise procurement with a curated B2B marketplace for SMEs so they can buy and sell goods and services with your digital wallet as the settlement layer. Use Amplify Engage to plug into partner services via the API gateway.
• Ensure compliance and security posture analysis with seamless API governance, security, and threat detection to mitigate unintentional exposure of sensitive data.
• Seamlessly integrate with third-party platforms like billing systems, accounting tools, CRMs, and logistics partners via Amplify Engage.
• Drive real-time merchant engagement and loyalty with a B2B platform that allows your SME clients to send personalised pushes, SMS, and in-app notifications based on transaction behaviour, promotions, loyalty points, coupons or seasonal activity. Amplify Engage will enable them to send segmented, targeted campaigns so they don’t need to rely on a CRM or messenger-based selling. 
• Grow your financial service APIs by offering SMEs invoice financing and business loans through secure API layers. Clients can upload pending invoices for immediate funding, helping them manage their cash orchestrate loan requests via open banking APIs.
• Offer SME payroll disbursement to client employees with on-demand salary payouts. This improves an SME’s ability to retain staff, who, in turn, can access their earnings to cover unexpected events. Amplify Engage can automate the process via secure HR APIs and real-time triggers.
• Enable SMEs to issue virtual business wallets to their staff with preset spend limits and real-time tracking so they can control team expenses without issuing corporate credit cards. Amplify Engage allows productisation of APIs for cards to be issued, controlled and managed.
• Make tax reporting and Inland Revenue filing for SMEs less of an effort by allowing them to generate and file tax returns using their business data (sales, payroll) – reducing compliance friction for micro and small businesses. Amplify Engage makes integration between government agency APIs and business data easy.
• Enable SMEs to meet regulatory or export partner standards with ESG Reporting (e.g., digital receipts, carbon footprint), access to green financing, and energy efficiency loans. Amplify Engage can extend data capture and reporting APIs. 

With Axway Amplify Engage, whatever you can imagine you can probably do

Amplify Engage allows you to seamlessly integrate with third-party platforms like billing systems, accounting tools, CRMs, and logistics partners. All while allowing you to control the security risks, gain operational efficiency and get the visibility to improve your time-to-value to deliver innovation. 

Find out more here

Brought to you by Axway APAC